BNI is a professional marketing organization that helps members build business through word-of mouth referrals.
Only one person from each professional specialty is permitted to join a chapter of BNI, so members lock out their competition in their own groups.
Because giving referrals is the cornerstone of membership, everyone in a BNI chapter becomes a virtual sales team for the members.
BNI provides increased exposure to many other people and businesses, because the relationships are built on trust. Members not only meet the other members in the group, they also gain access to the contacts of those members